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Estrategias de diferenciacion versus estrategias de tamano. El caso de la DOCA Rioja

Author

Listed:
  • Barco, Emilio
  • Navarro, M. Cruz
  • Pinillos, Mariola

Abstract

Desde la decada de los anos oventa, se ha articulando un discurso en el sector vitivinivola que acepta la existencia de dos modelos de produccion y de dos estrategias comerciales, que se identifican con dos grupos: el de los Paises Tradicionalmente PRoductores (PTP) localizados en Europa, y el de los Nuevos Paises Productores (NPP) situados en America (EE.UU., Argentina y Chile), Africa (Africa del Sur) y Oceania (Australia y Nueva Zelanda). Este trabajo tiene un triple objectivo: subrayar las caracteristicas del mercado mundial y su evolucion; verificar la existencia de ambos grupos de paises, y cuestionar algunas de las hipotesis que se vienen aceptando en los debates abiertos en el sector. Se trate de confirmar o poner en tela de juicio: la supuesta homogeneidad de los dos grupos definidos; la existencia de modelos generales con validez universal; y la aplicacion de una unica estrategia de exito que se asocia a un mayor tamano empresarial y un elevado grado de internacionaizacion (T+I). El caso de la Denominacion de Origen Calificada Rioja aporta referencias validas para esta discusion...Since the 1990's in the wine sector has been accepted the existence of two groups: The Traditional Producing Countries, located in Europe, and the New Producing Countries located in America (United States, Argentina and Chile), Africa (South Africa) and Oceania (Australia and New Zealand). This project has a triple objective: to emphasize the characteristics of the world market and its evolution; to verify the existence of both groups of countries and to question some of the hypothesis who are accepted in the sector. The objective is to confirm the supposed homogeneity of the two groups; the existence of general models with universal validity; and the application of a unique success strategy, which is associated with a big enterprise size and a high degree of internationalization. The case of the DOCa Rioja contributes with some references been worth for the discussion.

Suggested Citation

  • Barco, Emilio & Navarro, M. Cruz & Pinillos, Mariola, 2007. "Estrategias de diferenciacion versus estrategias de tamano. El caso de la DOCA Rioja," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 215-216, pages 1-33.
    • Handle: RePEc:ags:spreea:167694
    DOI: 10.22004/ag.econ.167694
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