Assessing motivative factors in the agricultural entrepreneurship development

The purpose of the article is to assess the current state of motivational factors, in particular labor relations in the agrarian entrepreneurship development based on the system of factors of its formation. Research methods. In the process of the research, the dialectical method of cognition was used to analyze scientific works on the problem of the development of social and labor relations, the method of empirical research to assess and describe the current state and development of the research object. Research results. The main trends in the formation of motivational factors in the development of agricultural entrepreneurship, the influence of transformation processes on the development of social and labor relations, the level of economic activity, wages, and unemployment have been established. Institutional factors, labor legislation, the nature of labor relations, qualifications of workers, labor motivation are considered. It has been substantiated that the organizational factor in the formation of labor relations is collective agreements and contracts, their improvement in areas, their coordination and harmonization of the interests of employees and employers, the state as a society representative. Scientific novelty. Based on a comprehensive study of the motivational factors that stimulate the development of agricultural entrepreneurship, the directions of their solution are determined, practical measures are proposed to realize the scientific and market potential at the level of the industry and enterprises. Practical significance. The proposed measures make it possible to realize the potential for the formation and development of social and labor relations in the agricultural sector, in particular, agricultural entrepreneurship. Tabl.: 3. Figs.: 4. Refs.: 18.