Assessment MENA countries potential for dairy products export

The purpose of the article is to conduct a thorough analysis of the regions of the Middle East and North Africa that are potentially attractive for the export of dairy products, to highlight promising markets for the export of Ukrainian dairy products. Research methods. The study is based on a systematic approach to assessing the situation that has arisen in the global dairy market. Historical and analytical methods are used in the formation and analysis of analytical materials, as well as a comparative method for evaluating its results. The method of analysis highlighted the types of products imported to certain countries and the level of consumption of the products. Due to this, a general picture of the import and consumption of dairy products in certain countries was formulated. Research results. In the course of the research, potential countries for export of dairy products from the regions of the Middle East and North Africa were selected. The most promising product items for export and strategies for working with two types of buyers have been identified. Scientific novelty. A mechanism for selecting the export market among different countries has been developed. Recommendations for negotiations and business with representatives of the Middle East and North Africa region are developed. Practical significance. The recommendations published in this article are aimed to help to get acquainted with the markets selected for export, and consumers and their product selection criteria. The selection of countries can make it easier for dairy producers to choose an export market and a strategy to enter it. Figs.: 5. Refs.: 20.