Determinants for demand formation in the market of agrotechnological service

The purpose of the article is to investigate the current state of agro-industrial producers’ demand on technological services and to outline the main factors for demand formation on them. Research methods. To determine the factors for demand formation in the market of agrotechnological service were used the following scientific methods: the system approach and economic and statistical methods (graphic, grouping, etc.); the empirical method for a complex assessment of the current state of the research object; methods of comparative analysis for determination and comparison of a share of consumed services of third-party organizations; abstract and logical for theoretical generalizations and formation of conclusions. Research results. The present state of agricultural producers’ demand for technological services and the main types of agrotechnological services provided by third-party organizations to agricultural enterprises were determined. Due to the absence of sufficient technical base in agricultural enterprises, developed agrotechnological service allows them to ensure observance of technological processes in optimal terms; moreover, the demand for technological services will remain and grow. It was conducted a research of factors for demand formation, which proves significance of each of identified factors. It was established that among a set of these factors, one of the determining ones at the present stage in Ukraine has been a size of agricultural enterprises by land area and level of their technical equipment. Elements of scientific novelty. The factors influencing types and sizes of consumed works and services by agricultural enterprises from third-party organizations were outlined. Types and level of demand for technological works and services from crop producers depending on their agricultural land areas were determined. Practical significance. The main types of agrotechnological services demanded by agricultural enterprises were revealed that can serve as an information base for sellers in the service market. Necessity for development of the agrotechnological services market for agricultural producers was proved, taking into account multifaceted nature of the agrarian economy, in order to substantiate development mechanisms of the agrotechnological services market. Tabl.: 3. Refs.: 18.