Economic assessment of the viticulture industry potential in the region

The purpose of the article is to determine directions for an integral development of viticulture industry in the Kherson region on basis of an economic analysis of potential capabilities of the development of the viticulture industry at levels of districts and individual farms. The research methods. In the research process were used the following scientific methods: the abstract and logical for examining theoretical and practical aspects of substantiating the conclusions; calculation-constructive and comparison for analysing the current state of the production development and evaluate the viticulture industry potential); statistic and economic methods for exploration of the dynamics and structure of the grape production, as well as for grouping of enterprises by their potential capabilities. The research results. The paper determines the main components of the viticulture industry potential in the Kherson region. It examines indexes of the current state of its development and outlines problems and specific characteristics of the region. It analyses the dynamics and structure of the vineyards, their productivity and profitability level. The study also analyses sale indexes of the viticulture products at agricultural enterprises. It evaluates the potential of viticulture enterprises on basis of grouping them by areas and volumes of the grape production. The study substantiates conclusions concerning directions for the efficient development of the viticulture and winemaking sub-complex of the region and maximum use of potential of small, medium and large enterprises. The elements of scientific novelty. Scientific novelty lies in the proposed directions for solving problems restraining the viticulture industry development at the current stage; it suggests practical measures aimed at realizing production, scientific and market potential of the region at the level of particular categories of enterprises on basis of the integral research. Practical significance. The suggested methods allow realizing the region’s potential capabilities in the development of viticulture and winemaking and increasing efficiency of the activity of main producers in this industry and those of the sub-complex in general. Tabl.: 3. Figs.: 3. Refs.: 17.