Social responsibility in context of forming of strategic development of the modern agricultural business

The purpose of the article is to determine the role and place of social responsibility of agricultural business in the development of rural communities and to substantiate the feasibility of implementing the concept of social responsibility in the business strategy of an enterprise. Research methods. Using the method of sociological survey, research has been carried out on problems that hamper the further development of social responsibility of enterprises in the agrarian sector. In the course of scientific research the abstract and logical method has been used (in particular, scientific abstraction, analogy and comparison, induction and deduction, analysis and synthesis), through which theoretical generalizations and conclusions have been made. Using the cross-tabulation method, link between an increase in real incomes of the agrarian enterprises and provision of functioning of the rural community's facilities has been established. Research results. Results of the study indicate that the region as agribusiness and rural communities are not fully aware of the concept of corporate responsibility of business. Most of agricultural enterprises carry out social events irregularly and do not have their own programs or special budget to implement such activities. One reason for these results is that there is weak relationship between agribusiness and rural communities. Direct dialogue between aforementioned institutes would help businesses to focus on public needs, taking into account the interests of all parties. Therefore, in current market environment of agricultural enterprises, implementation of social responsibility is an essential measure that could provide competitive benefits. Elements of scientific novelty. As elements of novelty, it has been proposed and justified the expediency of an implementation of the strategy of social responsibility of business in the corporate management of agrarian enterprises, which involves an integrated analysis of external and internal factors. The social orientation of the strategy means that its development and implementation are aimed at achieving a balance between the interests of agricultural enterprises and their external and internal environment. Practical significance. The results of the study might be used to ensure the progressive development of social responsibility of agricultural business. Tabl.: 3. Figs.: 3. Refs.: 14.