Consumers' Attitude on Locally Made Textiles and Its impact on Job Creation: The Nigerian Experience

This study examined consumers’ attitude on Made-in-Nigeria textiles and its impact on Job creation in Osun State, Nigeria. It investigated the reaction ofconsumers to locally made textiles, examined how attitudes affect patronage of the productand how consumers’ attitudes can either make improve or mar destroy the textiles industry. Primary data was used for this study.Consumers of textiles in Osun state constituted the study population, however, Ede town was purposively selected as the study area, due to the locally made textiles market located in the town which enjoyed patronage from within and outside Osun state. One hundred respondents were randomly selected from the sample area. Questionnaire was used to gather information, thedata gathered were analysed using both descriptive and inferential statistics.Findings revealed mixed attitudes of consumers toward madein- Nigeria textiles. It was observedthat consumers’ attitude played a major role in the patronage of the product as revealed by the chi-square statistic (χ2 = 30.362, p = 0.000). Likewise, findings showed a positive relationship between consumers’ attitudes and the growth of textiles industry but statistically insignificance as χ2 = 14.11 at p = 0.168, more also, the result revealed a positive relationship and influence of consumers’ attitude on job creation but also not statistically significant as χ2 = 10.371 at p = 0.409. The study concluded that patronage of goods was greatly dependent on the attitude of the consumers and this attitude can influence the economic growth and job creation in the country especially in the textile industry.