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Lukoil Company Strategic Marketing

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  • Soare, Petre

Abstract

In this article are given several types of strategies that Lukoil company insurance apply them in order to strengthen its position in the world petroleum market. Strategies are based on promoting a new product that contains bio fuels, the diversification of distribution networks is the continuous improvement of products sip. Article contains a activity related marketing program and also a marketing budget expenditure required bio fuels.

Suggested Citation

  • Soare, Petre, 2011. "Lukoil Company Strategic Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 57(4), December.
    • Handle: RePEc:ags:sereko:289241
    DOI: 10.22004/ag.econ.289241
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    Keywords

    Resource /Energy Economics and Policy;

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