Position of Entrepreneurship in Serbia Influenced By Transition Process and Macroeconomic Trends

Rapid changes, uncertainty and risk require a new approach to business, new business orientation and strategies. Economic relations that reproduce the transition are directly related to the present and future position of each individual, households, businesses, state and nation in the world. It is necessary to create the conditions for rapid economic development, the need to maintain economic stability, narrowing the technological and social gap between the rich and the poor, the role and influence of multinational companies in the modern world, providing higher living standards and a common understanding of human rights in the homogenized world. At the beginning of this century, developed economies of the world entered a phase of change, and from the century of information technology entered the century of knowledge, and the global economy became based on knowledge and irreplaceable factor of development. Developing and undeveloped countries are in the permanent transition period. Entrepreneurship is interesting for all economies in transition as a factor that can significantly accelerate growth and mitigate the consequences of changes in economic structures through self-employment and job creation, as well as an engine for growth. Entrepreneurship is a feature of developed economies and market economies, and it achieves the best results in such a business climate and business environment. However, entrepreneurship reaffirmed its full creativity and experience in countries that are returning to an open market economy.