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Identity, Image and Reputation as Determinants of Enterprise Competitiveness

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  • Krstic, Bojan

Abstract

Competitiveness of enterprises in modern business conditions is based on intellectual resources. Therefore, a key challenge of knowledge economy is management, measurement and improvement of intellectual capital. Bearing in mind that it is a complex categorz, that it consists of several intangible components and values, the aim of this paper is to reveal the importance which segments of intellectual capital – identity, image and reputation have in building up, maintaining and increasing enterprise competitiveness.

Suggested Citation

  • Krstic, Bojan, 2013. "Identity, Image and Reputation as Determinants of Enterprise Competitiveness," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 59(1), March.
    • Handle: RePEc:ags:sereko:288639
    DOI: 10.22004/ag.econ.288639
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