IDEAS home Printed from https://ideas.repec.org/a/ags/sereko/212934.html
   My bibliography  Save this article

Investigation Of Cross-Cultural Distinctions Effect On The Consumers’ Behavior In The Higher Education Market

Author

Listed:
  • Matveevna Romanova, Irina
  • Viktorovna Noskova, Elena

Abstract

The article states that the investigations of the cross-cultural distinctions effect on the consumer behaviour are challenging and popular in the international scientific and business community and are of the interdisciplinary character. The objective of this investigation is to develop the methodological approach to the assessment of the cross-cultural features impact on the consumers’ behaviour in the higher educational services market. The culture model disclosing the list of the cultural values, material and institutional environment characteristics, adapted to the Universities educational services market, was developed during this investigation. The method for creating the contingency matrix of the elements, forming the model of a certain country consumers’ culture, and the consumers (students) behavioural features in the market of the higher educational services grouped against the 7P complex (Product, Price, Promotion, People, Process, Physical evidence) has been suggested. The developed methodical approach has been approved by Chinese and Russian students. The investigation outcomes can be used to develop the measures to improve the international competitiveness of universities.

Suggested Citation

  • Matveevna Romanova, Irina & Viktorovna Noskova, Elena, 2015. "Investigation Of Cross-Cultural Distinctions Effect On The Consumers’ Behavior In The Higher Education Market," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 61(3), pages 1-14, September.
    • Handle: RePEc:ags:sereko:212934
    DOI: 10.22004/ag.econ.212934
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/212934/files/2.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.212934?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:sereko:212934. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.ekonomika.org.rs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.