IDEAS home Printed from https://ideas.repec.org/a/ags/sereko/206538.html
   My bibliography  Save this article

Social Networks As Marketing Channels

Author

Listed:
  • Petrov, Sonja
  • Zubac, Vesna
  • Milojević, Miroslav

Abstract

Fast technological development in social media offers many opportunities for companies in order to have better connection with their customers. Traditional tools become less effective and companies are working intensively to be present on the web. This paper will try to answer the question what are the advantages of social media as a marketing channels compared to conventional way of advertising. The authors will specially pay attention to how can companies improve and increase their presence in social media by using different strategies and which tools and services can be used in order to have better connection with the customers.

Suggested Citation

  • Petrov, Sonja & Zubac, Vesna & Milojević, Miroslav, 2015. "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 61(2), pages 1-16, June.
    • Handle: RePEc:ags:sereko:206538
    DOI: 10.22004/ag.econ.206538
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/206538/files/13.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.206538?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:sereko:206538. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.ekonomika.org.rs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.