IDEAS home Printed from https://ideas.repec.org/a/ags/remaae/9208.html
   My bibliography  Save this article

An Economic Evaluation of Contract Marketing

Author

Listed:
  • Phillips, John

Abstract

This paper analyses the efficiency consequences of the introduction of contract marketing. It interprets contracts as a means for extending the use of information and increasing the efficiency of its transmission. It is shown that the present system, based on spot markets, falls short of the ideal in which the marginal value product of informational resources equals their marginal cost, marginal cost being the least technically possible. Contracting reduces this disparity and in so doing improves short and long run resource allocation, accelerates innovation, diminishes overhead costs and enhances the efficiency of obtaining information.

Suggested Citation

  • Phillips, John, 1968. "An Economic Evaluation of Contract Marketing," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 36(04), pages 1-10, December.
    • Handle: RePEc:ags:remaae:9208
    DOI: 10.22004/ag.econ.9208
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/9208/files/36040155.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.9208?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:remaae:9208. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaresea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.