Factors Influencing Enterprise Profit among Agribusiness Green Technology Adopters in Ibadan, Oyo State, Nigeria

The increasing promotion of green technologies in agriculture is often justified on environmental grounds, yet empirical evidence on their economic implications for agribusiness enterprises in Nigeria remains limited. This study was therefore justified by the need to understand whether and under what conditions green technology adoption translates into improved enterprise profitability. The purpose of the study was to examine the selected factors influencing the profitability of agribusiness enterprises in Ibadan, Oyo State, Nigeria that have adopted green technology. A descriptive survey design was adopted, and primary data were collected from 120 agribusiness green technology adopters using a structured questionnaire. Data were analysed using descriptive statistics and multiple linear regression. The results revealed that age and work experience significantly and positively influenced enterprise profit, while household size and educational status were not significant. Among adoption-related factors, government support and market access positively affected profitability, whereas high technology cost, inadequate resources, and ineffective access to information constrained profit. The model explained about 42% of the variation in enterprise profit. The study concludes that green technology adoption alone does not guarantee higher profitability; rather, supportive institutional frameworks, affordable technologies, adequate resources, and market linkages are critical for translating environmental innovations into economic gains. Policy interventions should therefore integrate financial, informational, and market-support mechanisms to enhance both the profitability and sustainability of agribusinesses.