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Korzyści z opracowywania i czynniki warunkujące sukces nowych produktów na rynku żywności

Author

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  • Kaczorowska, Joanna

Abstract

The development and introduction of new as well as improving existing products creates a chance for companies to exist in the rapidly-changing food market. These actions increase flexibility and stability of functioning, strengthen the current position of companies and provide an opportunity for their development in the future. The effectiveness of these actions depends on the knowledge of determinants for market success of new products and the practical application of this knowledge by companies. / Synopsis. Opracowywanie, wprowadzanie nowych i ulepszanie istniejących produktów jest jednym ze sposobów utrzymania się firm na dynamicznie zmieniającym się rynku żywności. Działania te zwiększają elastyczność i stabilność funkcjonowania, wzmacniają obecną pozycję przedsiębiorstw i stwarzają możliwość ich rozwoju w przyszłości. Skuteczność tych działań zależy od znajomości czynników warunkujących sukces nowych produktów na rynku oraz od wykorzystania tej wiedzy przez przedsiębiorstwa w praktyce.

Suggested Citation

  • Kaczorowska, Joanna, 2013. "Korzyści z opracowywania i czynniki warunkujące sukces nowych produktów na rynku żywności," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 13(28), pages 1-8, March.
    • Handle: RePEc:ags:polpwa:195252
    DOI: 10.22004/ag.econ.195252
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