IDEAS home Printed from https://ideas.repec.org/a/ags/pojard/356229.html
   My bibliography  Save this article

Determinants of consumers’ preferences for the sources of spices in Gauteng province, South Africa

Author

Listed:
  • Mphafi, Kananelo
  • Oyekale, Abayomi Samuel
  • Ndou, Portia

Abstract

Spices are condiments for adding flavors to food and are traditionally utilized for some medicinal purposes. Their therapeutic, aromatic, and culinary characteristics have been widely explored by cosmetic, pharmaceutical, and food industries. However, very little is known about the factors that influence consumers’ choice of spices based on their origins. Therefore, this study analyzed the determinants of consumers’ preferences for the sources of spices in Gauteng province. Data was collected from 385 respondents using a structured questionnaire. Multinomial logit regression was employed for data analysis. The results of the study indicated that preferences for local and imported spices were significantly influenced (p < 0.05) by socio-economic factors such as marital status, household size, and gender. In addition, products’ attributes such as attractiveness, packaging, and availability in the market also significantly influenced (p < 0.05) preference for local and imported spices. Based on these findings, it was recommended that promotion of spices’ marketability must consider some important attributes along with consumers’ socio-economic characteristics.

Suggested Citation

  • Mphafi, Kananelo & Oyekale, Abayomi Samuel & Ndou, Portia, 2023. "Determinants of consumers’ preferences for the sources of spices in Gauteng province, South Africa," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 69(3), March.
    • Handle: RePEc:ags:pojard:356229
    DOI: 10.22004/ag.econ.356229
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/356229/files/DETERMINANTS%20OF%20CONSUMERS%E2%80%99%20PREFERENCES%20FOR%20THE%20SOURCES%20OF%20SPICES%20IN%20GAUTENG%20PROVINCE%2C%20SOUTH%20AFRICA.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.356229?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:pojard:356229. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.jard.edu.pl/en/main .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.