Conditions for the establishment of distribution channels in the organic food market

The Polish organic food market continues to be a niche. Nevertheless, the market can function efficiently and develop provided that several conditions are met, including the optimization of the supply of raw materials and final products, and the organization of effective distribution channels. One of the key areas that require an in-depth analysis is the question of efforts undertaken at all levels of the marketing chain. Therefore, the purpose of this paper is to present the distribution channels of the Polish organic food market, explore the organizational limitations faced by this market, and diagnose the reasons why distribution channel participants do not cooperate with each other. In view of the findings of the research conducted among three groups (producers, processors and intermediaries), an attempt was made to identify successful networking solutions. The prerequisites for the prospective growth of the organic food market can be indicated. According to the interviewees, initiating and implementing collaboration as an element of marketing activities should lead to desirable outcomes, including more efficient market processes, especially as regards organic product distribution. Actions based on the integration and combination of marketing efforts should translate into market development. The creation of short supply chains is one of the key solutions.