IDEAS home Printed from https://ideas.repec.org/a/ags/pojard/253621.html
   My bibliography  Save this article

Serwisy opiniujące jako źródło informacji konsumenckiej

Author

Listed:
  • Wyrwisz, Joanna

Abstract

The goal of the article is to determine the place and role of opinion giving services in consumer behaviours. The discussion is conducted around the thesis saying that in the information society, opinion giving services constitute an important source of information for consumers in the process of selecting and purchasing both products and services. In the article the research approach based on the theoretical and empirical examinations was presented. The discussion starts with presenting a defi nition and types of opinion giving services which constitute the base for the characteristics of activities and usefulness of web portals collecting consumers opinions. The use of opinion giving services provided in the purchase process was evaluated. An essential interest in other consumers opinions, placed in Internet, was observed together with perceiving them as credible. Positive assessment of the functionality of opinion giving services was noticed.

Suggested Citation

  • Wyrwisz, Joanna, 2015. "Serwisy opiniujące jako źródło informacji konsumenckiej," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 37(3).
    • Handle: RePEc:ags:pojard:253621
    DOI: 10.22004/ag.econ.253621
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/253621/files/62_3_2015.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.253621?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:pojard:253621. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.jard.edu.pl/en/main .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.