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Oznakowanie produktów żywnościowych a zrównoważona konsumpcja

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  • Nestorowicz, Renata

Abstract

The manifestation of sustainable consumption on the food market is the consumer is choice of products originating from fair trade and/or organic farming. This paper presents the level of knowledge of Fairtrade signs and organic food logo of the EU. The author describes the importance of these signs by purchasing decisions and the relationship between these factors and the declared level ofknowledge about fair trade. In November 2013 research was conducted by the Department of Marketing Strategies at the Poznań University of Economics and Polish Scientifi c Association of Marketing (PNTM). We interviewed 444 people responsible for food shopping in their households. There were structured interviews in 3 Polish cities: Poznań, Szczecin and Lublin. The results confi rm low awareness of Polish consumers in respect of Fairtrade determinations and slightly higher in the case of organic products. Information regarding the origin of the product (fair trade or organic) is not important to consumers when choosing food products. With increasing knowledge on products originating from fair trade derives knowledge of both organic foods and Fairtrade signs, but not the impact of these markings on consumers’ purchasing decisions. Still, people who attach importance to this type of information are niche on the Polish market.

Suggested Citation

  • Nestorowicz, Renata, 2015. "Oznakowanie produktów żywnościowych a zrównoważona konsumpcja," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 37(3).
    • Handle: RePEc:ags:pojard:253601
    DOI: 10.22004/ag.econ.253601
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    Cited by:

    1. Kokoszka Katarzyna, 2017. "The Direct Sales Phenomenon Considering The Stipulations Towards The Consumer And Producer," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 44(2), June.

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