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Online Promotion As A Source Of Competitive Advantage For Local Government Units – A Case Study Of The Busko-Zdrój Commune

Author

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  • Gawior, Pawel
  • Zrobek, Janusz

Abstract

The aim of the study is the attempt at estimating the level of the local government units’ involvement in a promotional activity through the Internet in the context of gaining a competitive advantage. The analysis is based on the case study of the commune Busko-Zdroj, employing actual data and a questionnaire interview which was conducted with the employees of the local government and the commune Busko-Zdroj. The use of online promotion has been examined against traditional methods of promotion which are in common practise by local government units. In the light of the conducted surveys, a certain diagnosis has emerged. It suggests to implement more extended promotional actions of the commune Busko-Zdroj on the Internet.

Suggested Citation

  • Gawior, Pawel & Zrobek, Janusz, 2014. "Online Promotion As A Source Of Competitive Advantage For Local Government Units – A Case Study Of The Busko-Zdrój Commune," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 7(2), April.
    • Handle: RePEc:ags:plecrs:265031
    DOI: 10.22004/ag.econ.265031
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