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Employing Cultural Heritage To Create Regional Image

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  • Stanowicka, Agnieszka

Abstract

Local governments recognize the need to create the desired image of their region and, hence, their search for lasting factors distinguishing the regional identity. Cultural heritage has been identiϐied as such in surveys conducted in the Polish towns. This article evaluates the potential of using cultural identity in creating the region’s image. The regional culinary heritage, a component of cultural heritage, is a speciϐic attribute which establishes the basis required for a desired regional image. Regional governments should include culinary heritage promotion in their development strategy and undertake appropriate measures in this regard. The study presents results of a pilot survey conducted in 16 voivodships in Poland

Suggested Citation

  • Stanowicka, Agnieszka, 2013. "Employing Cultural Heritage To Create Regional Image," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 6(2).
    • Handle: RePEc:ags:plecrs:264949
    DOI: 10.22004/ag.econ.264949
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