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Informationand Promotion In Development Of Agro-Tourism Households

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  • Jalinik, Mikolaj
  • Snarski, Slawomir Jerzy

Abstract

The work is devoted to evaluation of information and promotion as an instruments of marketing activities for agrotourism. Theoretical system of information, factors of agro-tourist development, as well as terminology proposed by different authors, subjects of promotional activities and their role in agro-tourism promotion were presented. The special attention was oriented on selfgovernment organizations and associations, including the Polish Tourism Organization.

Suggested Citation

  • Jalinik, Mikolaj & Snarski, Slawomir Jerzy, 2011. "Informationand Promotion In Development Of Agro-Tourism Households," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 4(1).
    • Handle: RePEc:ags:plecrs:264840
    DOI: 10.22004/ag.econ.264840
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    Keywords

    Consumer/Household Economics; Marketing;

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