IDEAS home Printed from https://ideas.repec.org/a/ags/plecrs/264778.html
   My bibliography  Save this article

6. http://www.rsi.podkarpackie.pl/praktyki/publik acje/zalesie/artykuly/119%20Kuzniar.pdf (14.11.2010). 7. Langer W. (2006), Strategiczny marketing w rozwoju jednostki terytorialnej, Wydawnictwo Akademii Ekonomicznej w Katowicach, Katowice. 8. Łuczak A. (1999), Miasto i produkt miejski jako zagadnienie marketingowe. „Samorząd Terytorialny”, nr 11, Wolters Kluwer Polska Sp. z o.o., Warszawa, s. 46-53. 9. Markowski T. (1999), Zarządzanie rozwojem miast, Wydawnictwo Naukowe PWN, Warszawa. 10. Szromnik A. (1997), Marketing terytorialny – geneza, rynki docelowe i podmioty oddziaływania W: T. Domański (red), Marketing terytorialny. Strategiczne wyzwania dla miast i regionów, Wydawnictwo Uniwersytetu Łódzkiego, Łódź, s. 35-49. 11. Szromnik A. (2002), Marketing miast i regionów (marketing terytorialny) – geneza, cechy i cele W: J. Karwowski (red.), Marketing w rozwoju regionu (wybrane zagadnienia), Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, Szczecin, s. 18. 12. Szromnik A. (2008), Marketing terytorialny. Miasto i region na rynku, Oficyna Wydawnicza Wolters Kluwer, Kraków. INTERPRETATORY DIFFERENTIATIONOF PLACE MARKETING AND ITS INFLUENCE ON MARKETING GOALS IMPLEMENTATION

Author

Listed:
  • Ciarczynska, Arleta

Abstract

In the first part of article, the outline of territorial marketing development was introduced. At the beginning, marketing was characteristic for economy and it was designed for enterprises to increase its sale and – what fallows – bring in profit. In 70’s Kotler proposed, that marketing shouldn’t be limited only for enterprises, but we can use it for non-profit organization or public institutions too. Definitions of place marketing was introduced at the next part of this text. It follows, that it always relate to some territory. Questionable is to define, which entities should initiate its elements, because of its multiplicity and diverse. The shape of this activity is dependent of development strategy for given unit of territory. That’s why the main goal of place marketing is development of local community. In the end of article there was introduced most important – according to an author – obstacle in territorial marketing development and general perspectives.

Suggested Citation

  • Ciarczynska, Arleta, 2011. "6. http://www.rsi.podkarpackie.pl/praktyki/publik acje/zalesie/artykuly/119%20Kuzniar.pdf (14.11.2010). 7. Langer W. (2006), Strategiczny marketing w rozwoju jednostki terytorialnej, Wydawnictwo Akade," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 4(1).
    • Handle: RePEc:ags:plecrs:264778
    DOI: 10.22004/ag.econ.264778
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/264778/files/116-249-1-SM.pdf
    Download Restriction: no
    File URL: https://ageconsearch.umn.edu/record/264778/files/116-249-1-SM.pdf?subformat=pdfa
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.264778?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:plecrs:264778. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.ers.edu.pl/en .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.