IDEAS home Printed from https://ideas.repec.org/a/ags/pawjal/291848.html
   My bibliography  Save this article

Determinants of Consumer Preference for and Expenditure on Rice in the Kilimanjaro Region, Tanzania

Author

Listed:
  • Laizer, Japhet S.
  • Baharanyi, Ntam R.
  • Zabawa, Robert
  • Kadigi, Reuben M. J.

Abstract

The primary objective of the study was to examine determinants of consumer preferences for and expenditure on rice in the Kilimanjaro Region, Tanzania. Data were collected from a random sample of 230 participants, and analyzed using descriptive statistics and regression analyses. The descriptive statistics revealed that domestic rice was preferred by a majority of the participants over imported rice. The most important attribute for consumers was aroma, followed by taste, cleanness, and price. The logistic regression analysis showed that price of a substitute, quality, and household size had significant effects on preference for rice, domestic or imported. The OLS analysis revealed that the price of rice, income, frequency of consumption, and household size had significant effects on expenditure on rice. It is suggested that domestic rice should be promoted, and influential factors should be considered in any consumption and policy changes in the rice industry.

Suggested Citation

  • Laizer, Japhet S. & Baharanyi, Ntam R. & Zabawa, Robert & Kadigi, Reuben M. J., 2018. "Determinants of Consumer Preference for and Expenditure on Rice in the Kilimanjaro Region, Tanzania," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 6(1), August.
    • Handle: RePEc:ags:pawjal:291848
    DOI: 10.22004/ag.econ.291848
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/291848/files/Determinants%20of%20Consumer%20Rice%20Preferences.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.291848?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Abdul-Basit Tampuli Abukari & Suad Morro & Munkaila Lambongang, 2022. "Modeling rice consumption preferences: an improved approach," SN Business & Economics, Springer, vol. 2(12), pages 1-26, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:pawjal:291848. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://tuspubs.tuskegee.edu/pawj/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.