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Nastawienie Rolników Do Ubezpieczeń Na Życie

Author

Listed:
  • Wicka, Aleksandra
  • Leśniewska, Milena

Abstract

Celem opracowania jest przedstawienie wyników badań dotyczących poziomu korzystania przez rolników z ubezpieczeń osobowych i rozpoznania przesłanek, które mogłyby spowodować większe zainteresowanie tymi produktami wskazanego segmentu klientów. Badania ankietowe wykonano, wykorzystując platformę analityczno-raportującą PS IMAGO 4, zwierającą IBM SPSS Statistics 24. Próba badawcza wynosiła 153 rolników w wieku 25-60 lat. Stwierdzono, że badani rolnicy w bardzo małym stopniu wykorzystują produkty należące do ubezpieczeń osobowych (31% respondentów). Według badanych przesłankami, które mogłyby spowodować większe zainteresowanie ubezpieczeniami life, były niższa cena (68%) i lepsza oferta (36%).

Suggested Citation

  • Wicka, Aleksandra & Leśniewska, Milena, 2017. "Nastawienie Rolników Do Ubezpieczeń Na Życie," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2017(4).
  • Handle: RePEc:ags:paaero:294527
    DOI: 10.22004/ag.econ.294527
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    Keywords

    Agricultural Finance;

    Statistics

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