Perspectiva Dos Recursos E Estratã‰Gias Em Uma Organizaã‡Ãƒo Agroindustrial
This article discusses the utilization and the relations between different resource categories in the strategies adopted by an agroindustrial cooperative in ParanÃ¡ state. The research was carried out through longitudinal with transversal cuts case study. Examining the different resource categories in the context of the changes in the studied organizationâ€™s strategies, an integration and complementation process was observed to explain the adoption of these strategies, in which characteristics such as agro-industrialization process, diversification of business activities, growth and insertion in foreign markets, transition from a commoditiesâ€™ organization to one focused on products with added value, were implicit.
Volume (Year): 12 (2010)
Issue (Month): 1 ()
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