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A Budgeted Analysis of Fresh Vegetable Marketing Alternatives

Author

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  • Varner, Michael C.
  • Dhillon, Pritam S.
  • Tracy, Marie H.

Abstract

Marketing costs and contributions to production costs for fresh vegetables marketed through four direct marketing alternatives and through wholesale channels are compared. Budgets derived from empirical observations were the bases for the comparisons. The results favor an elaborate roadside market, Which sells a large quantity of items purchased for resale. Farmers' markets and pick-your-own operations were also found to be potentially more profitable than wholesale marketing.

Suggested Citation

  • Varner, Michael C. & Dhillon, Pritam S. & Tracy, Marie H., 1982. "A Budgeted Analysis of Fresh Vegetable Marketing Alternatives," Journal of the Northeastern Agricultural Economics Council, Northeastern Agricultural and Resource Economics Association, vol. 11(2), pages 1-8.
    • Handle: RePEc:ags:nareaj:159977
    DOI: 10.22004/ag.econ.159977
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    Keywords

    Crop Production/Industries; Marketing;

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