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The Determination of the Quality Characteristic Priority of Traditional Liquor by Using the Agent

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  • Kim, Chungsil

Abstract

The purpose of this study is to design the agent which can analyze the quality characteristic priority of Traditional Liquor as the necessary information for Traditional Liquor industry to strengthen its international competitiveness. The major algorithm of the real-time agent system is based on the eigenvector method of the AHP(Analytic Hierarchy Process). And a prototype is developed to incorporate this agent into the online survey system in this study. The prototype results in the information on the quality characteristic priority of Korean traditional liquor in Japanese customers' view. This results are useful for the marketing strategy of Korean traditional liquor industry aimed at Japan. And the agent in this study can be applied to another industry.

Suggested Citation

  • Kim, Chungsil, 2005. "The Determination of the Quality Characteristic Priority of Traditional Liquor by Using the Agent," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 28(1), April.
    • Handle: RePEc:ags:jordng:288259
    DOI: 10.22004/ag.econ.288259
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    Keywords

    Consumer/Household Economics;

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