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Determining the Future for Louisiana Sugar Cane Products, Inc.: A Case Study Analyzing Vertical Coordination Options

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  • Gunderson, Michael A.
  • Johnson, Aaron J.
  • Salassi, Michael E.
  • Champagne, Lonnie P.
  • DeVuyst, Cheryl Sinn

Abstract

Deciding how to coordinate activities can be a challenge posed in any marketing chain. This case involves an agricultural cooperative that has focused entirely on marketing raw sugar cane for additional refinement. Recent dramatic shifts in the sector have caused the members of the cooperative to consider building a facility that will process the raw sugar cane. In so doing, the cooperative can consider using the spot market, using contracts, vertically coordinating, or vertically integrating. This case study of Louisiana Sugar Cane Products, Inc. is a unique, real-life case that can be widely used in marketing and cooperatives courses.

Suggested Citation

  • Gunderson, Michael A. & Johnson, Aaron J. & Salassi, Michael E. & Champagne, Lonnie P. & DeVuyst, Cheryl Sinn, 2009. "Determining the Future for Louisiana Sugar Cane Products, Inc.: A Case Study Analyzing Vertical Coordination Options," Journal of Cooperatives, NCERA-210, vol. 22.
  • Handle: RePEc:ags:jlcoop:56957
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    1. repec:gam:jsusta:v:10:y:2018:i:3:p:652-:d:134062 is not listed on IDEAS

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    Keywords

    Agribusiness; Crop Production/Industries;

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