Willingness to Pay for Liquid Smoke Coagulant to Stakeholders on the Impacts of Environmental Pollution

The use of coagulants that are not recommended can affect the quality of the processed rubber material produced. It can also cause environmental pollution in the form of air pollution. However, the expensive purchase price of recommended coagulants makes farmers still choose to use coagulants that are not recommended. So this study aims to determine the amount of willingness to pay stakeholder value to the use of liquid smoke coagulants that can reduce odor in rubber. This research was conducted from October 2023 to November 2023 in Kemuja Village and Petaling Village, West Mendo District, Bangka Regency. The research method used is the case study method, while the sampling method used in this study is Non Probability Sampling with the population carried out intentionally (Purposive Sampling) with a sample size of 34 respondents. The analysis method uses quantitative analysis with the Contingent Valuation Method (CVM) approach. The results showed that: the amount of willingness to pay (WTP) value of liquid smoke coagulant after the known amount of the difference in the value of using alum coagulant and liquid smoke coagulant as a rubber coagulant of Rp. 410, so that the WTP value to prevent environmental pollution of rubber stench conducted with the Contingent Valuation Method (CVM) approach obtained an estimated average WTP value of Rp.638, - and the total WTP value of Rp.21,054 / liter.