Motivation of Youth in Cultivating Horticulture Crops in Playen Sub District, Gunungkidul Regency

Human resource is a significant factor in agriculture development. One of the elements of human resources is youth. But, rarely number of young people involved in agriculture activities threatens agricultural development and agricultural sustainability. So that, commercial commodities are needed, one of which is horticulture crops to increase youth motivation. This research was conducted with the objective of knowing : 1) Motivation of youth in horticultural farming in Playen Sub-District Gunungkidul Regency, 2) Factors that has influenced youth to motivate on horticultural farming in Playen Sub-District Gunungkidul Regency. The basic method used in this research is analytical descriptive method with survey technique. Sampling method of this study used simple random sampling in four areas in the Ngunut village, Playen village, Plembutan village and Bleberan village. The total respondents were 60 youth. The analysis method used is the proportion test and multiple linear regression analysis with Backward method. The result showed that most youthhas a high motivation on horticultural farmingin Playen Sub- District Gunungkidul Regency. Its mean that the youth motivation on horticultural farming in Playen Sub-District was categorized want to horticultural farming. The relative advantages, interactions among youth and courage to take a risk positively affects motivation. Higher the horticultural farming’s advantage higher the youth motivation on horticultural farming. Higher interactions among youth higher the youth motivation on horticultural farming and higher courage to take a risk higher the youth motivation on horticultural farming. Age, education, land area, youth cosmopolitan level and intensity following of extension have no significant effect on motivation.