School management and new challenges in the curriculum: educational communication projects in high school

This article discusses the relevant pedagogical aspects and difficulties of school management in the formulation, implementation, and execution of Educommunicative Projects involving the use of information and communication technologies in secondary education. The research methodology was action research. The research findings were based on reports and observations of experiences in two private schools located in the Paraíba Valley, São Paulo state. In the first project, the researcher acts as a teacher/mediator for the school radio. In the second project, the researcher acts as a high school school administrator and participates as an observer and collaborator in the school's media production project, introduced and coordinated by a mediator specializing in Education and Communication. The projects were developed between 2014 and 2017. The research results propose a reflection on the objective of pedagogical actions involving technological means in the educational space, since the initial pedagogical objectives of the projects can be distorted in the learning processes. In the cases observed in this research, they ended up meeting the profit-making goals of the private education institution, neglecting the pedagogical importance proposed for the student's development.