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Réduire l’usage des pesticides en agriculture : Efficacité et légitimité des nudges

Author

Listed:
  • Raineau, Yann
  • Giraud–Héraud, Éric
  • Lecocq, Sébastien

Abstract

Le recours aux nudges (coups de pouce comportementaux) est fréquemment discuté dans les politiques publiques visant à orienter les agents économiques et les citoyens vers des choix plus durables. Une expérimentation menée auprès de viticulteurs du Bordelais a permis d’étudier l’efficacité des nudges fondés sur la comparaison sociale pour réduire l’utilisation des pesticides. Il apparait que la transmission d’une information volontairement minimaliste sur l’usage des pesticides dans le voisinage du destinataire, peut avoir un impact significatif, démontrant l’existence de marges de réduction possibles. A contrario, une information plus détaillée s’avère inefficace, soulevant ainsi de sérieuses questions éthiques concernant les mécanismes de ce type d’intervention.

Suggested Citation

  • Raineau, Yann & Giraud–Héraud, Éric & Lecocq, Sébastien, 2026. "Réduire l’usage des pesticides en agriculture : Efficacité et légitimité des nudges," INRAE Sciences Sociales, Institut national de recherche pour l'agriculture, l'alimentation et l'environnement (INRAE), Departement Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), vol. 2025(5), pages 2026-20203-, February.
    • Handle: RePEc:ags:inrass:393865
    DOI: 10.22004/ag.econ.393865
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