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La révélation expérimentale des préférences des consommateurs

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  • Combris, Pierre
  • Ruffieux, Bernard

Abstract

Sur des marchés très segmentés où l'information joue un rôle considérable, l'estimation des consentements à payer pour des produits ayant des caractéristiques spécifiques est une question centrale. Les méthodes de l'économie expérimentale ont pour but d'inciter les individus à révéler leurs consentements à payer dans un environnement où l'apport d'information est contrôlé. Appliquées à différents types de produits (aliments contenant des OGM, vin, Champagne, …), dont on révèle progressivement les caractéristiques, ces méthodes permettent de comprendre la contribution de chaque caractéristique à la valeur globale attribuée aux produits testés. Elles permettent aussi de mesurer l'impact sur les choix d'un apport d'information sur les propriétés nutritionnelles ou sanitaires des aliments.

Suggested Citation

  • Combris, Pierre & Ruffieux, Bernard, 2005. "La révélation expérimentale des préférences des consommateurs," INRAE Sciences Sociales, Institut national de recherche pour l'agriculture, l'alimentation et l'environnement (INRAE), Departement Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), vol. 2005, pages 1-4, December.
    • Handle: RePEc:ags:inrass:135992
    DOI: 10.22004/ag.econ.135992
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    Keywords

    Consumer/Household Economics;

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