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L’analyse économique des marques de distributeurs

Author

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  • Bergès-Sennou, Fabian
  • Caprice, Stephane

Abstract

Avec les conflits successifs qui opposent producteurs et distributeurs, la grande distribution se trouve régulièrement placée au cœur des débats publics et accusée par les producteurs de facturer abusivement ses services. Deux évolutions importantes du secteur sont à retenir pour tenter d'analyser ces débats. Sa croissance rapide s'est accompagnée d'une concentration accrue du secteur. Avec plus de 60% de l'ensemble du marché des produits alimentaires, ses principaux acteurs ne sont actuellement plus que cinq, après regroupements successifs (rachats et formation de centrales d'achat), à représenter plus de 90% du marché des produits alimentaires en grande surface 1 : Carrefour-Promodès, Leclerc-Système U (centrale d'achat Lucie), Intermarché, Auchan, Casino-Cora-Monoprix (centrale d'achat Opéra). Un autre changement du secteur est le développement des marques de distributeurs. Ce document présente un panorama des marques de distributeurs et les différents facteurs qui permettent d'expliquer leur développement.

Suggested Citation

  • Bergès-Sennou, Fabian & Caprice, Stephane, 2001. "L’analyse économique des marques de distributeurs," INRAE Sciences Sociales, Institut national de recherche pour l'agriculture, l'alimentation et l'environnement (INRAE), Departement Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), vol. 2001, pages 1-4, December.
    • Handle: RePEc:ags:inrass:128200
    DOI: 10.22004/ag.econ.128200
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    Cited by:

    1. Ion ANGHEL & Anca Maria HRISTEA, 2018. "Private brand – differentiating concept and source of stimulation of the Romanian retail trade," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(616), A), pages 5-24, Autumn.

    More about this item

    Keywords

    Agribusiness; Industrial Organization;

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