IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/400026.html

Marketing Analysis of Kamalapur Red and G9 Banana in Karnataka

Author

Listed:
  • Bhagyashree, M.
  • Beeraladinni, Devendra
  • Tevari, Prabhuling
  • Chourad, Raghvendra
  • Kurbar, A.R.

Abstract

This study investigates the price spread and marketing efficiency in the marketing of G9 and Kamalapur Red Banana in Karnataka. Primary data were collected from 30 farmers and various intermediaries involved in the marketing channels. Two major marketing channels were identified for both banana varieties. The results revealed significant differences in marketing costs and price spreads across the channels. Pre-harvest contractors and retailers captured higher profit margins in both Channel I (Producer ➝ Pre-harvest Contractor ➝ Wholesaler ➝ Retailer ➝ Consumer) and Channel II (Producer ➝ Post-harvest Contractor ➝ Retailer ➝ Consumer). For Kamalapur Red Banana, the marketing efficiency was higher in Channel II (19.02) compared to Channel I (8.16), while for G9 Banana, Channel II showed superior efficiency (7.23) compared to Channel I (2.30).

Suggested Citation

  • Bhagyashree, M. & Beeraladinni, Devendra & Tevari, Prabhuling & Chourad, Raghvendra & Kurbar, A.R., 2025. "Marketing Analysis of Kamalapur Red and G9 Banana in Karnataka," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 39(1).
    • Handle: RePEc:ags:injagm:400026
    DOI: 10.22004/ag.econ.400026
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/400026/files/Marketing%20Analysis%20of%20Kamalapur%20Red%20and%20G9%20Banana%20in%20Karnataka.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.400026?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:400026. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.