IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/400018.html

Factors Affecting the Adoption of E-Nam by Farmers of the North Bengal

Author

Listed:
  • Banerjee, Debapriya
  • Sarkar, Soumitra

Abstract

Digitalisation has brought about a paradigm shift in the world economy. It has also attempted to reshape the Indian agricultural system by resolving a major issue related to agricultural marketing with the help of e-NAM. The paper attempted to analyse the factors that are affecting the adoption of e-NAM using the logit model. Primary data was collected from the 6 districts of West Bengal using the simple random sampling method with the help of a structured questionnaire from 511 respondents. An adequate amount of relevant secondary data was collected. The result indicates variables like social participation and credit acquisition have a negative impact on the adoption. Whereas, age and extension services, along with other variables, have a positive impact on the adoption. The study suggests that enhancing digital literacy, increasing the number of e-NAM facility centres, and promoting awareness campaigns could help encourage all sections of farmers to adopt e-NAM.

Suggested Citation

  • Banerjee, Debapriya & Sarkar, Soumitra, 2025. "Factors Affecting the Adoption of E-Nam by Farmers of the North Bengal," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 39(1).
    • Handle: RePEc:ags:injagm:400018
    DOI: 10.22004/ag.econ.400018
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/400018/files/Factors%20Affecting%20the%20Adoption%20of%20E-Nam.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.400018?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:400018. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.