IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/400000.html

Marketing analysis of plum in Himachal Pradesh

Author

Listed:
  • Kharayat, Anurita
  • Guleria, Chandresh

Abstract

The study was conducted in Kullu district of Himachal Pradesh because of its greatly measurable contribution to area and production of plum in the state. To determine the marketing costs, margins, price spread and marketing efficiency of the crop in the study area, a sample of 60 plum farmers, 5 wholesalers and 5 retailers were selected randomly. The results indicated that majority of the producers sold their produce through wholesalers and retailers. From the total produce 49.97 per cent was being marketed by channel B i.e. Producer ? Wholesale ? Retailer ? Consumer. Marketing efficiency was determined using Acharya's method and was calculated to be highest in channel A (36.19) i.e. Producer ? Consumer, followed by channels D (14.32), C (4.46), and B (2.05).

Suggested Citation

  • Kharayat, Anurita & Guleria, Chandresh, 2024. "Marketing analysis of plum in Himachal Pradesh," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 38(3).
    • Handle: RePEc:ags:injagm:400000
    DOI: 10.22004/ag.econ.400000
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/400000/files/Marketing%20analysis%20of%20plum%20in%20Himachal%20Pradesh.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.400000?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:400000. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.