IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/399995.html

Integration strategies for west bengal's pineapple growers and their empowerment: Evidence and implications

Author

Listed:
  • Ansari, Md Nasim
  • Jamaluddeen

Abstract

West Bengal contributes nearly 20% of the nation's 1.8 million tonne pineapple, with three districts in North Bengal (Northern region of West Bengal)-Darjeeling, Jalpaiguri, and Uttar (North) Dinajpur-contributing around 80% of both pineapple cultivation area and production in the state. Challenges such as rising agricultural input costs, fluctuating prices of perishable agricultural goods, inadequate market infrastructure, and distressed sales by small farmers pose significant hurdles to the sector's sustainability. Horizontal and vertical integration strategies aim to optimize resource utilization and returns for growers, mitigating market uncertainties and ensuring product consistency. Collective farming emerges as a solution to help small and marginal farmers overcome credit limitations, adopt advanced technologies, and enhance their produce's value while benefiting from economies of scale and cost reductions. A cooperative business model presents an alternative to independent arrangements, promoting efficiency and enabling coordinated supply from dispersed producers. This study explores how collective farming and a hybrid cooperative business approach can address horizontal and vertical coordination challenges, focusing on pineapple growers in North Bengal.

Suggested Citation

  • Ansari, Md Nasim & Jamaluddeen, 2024. "Integration strategies for west bengal's pineapple growers and their empowerment: Evidence and implications," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 38(3).
    • Handle: RePEc:ags:injagm:399995
    DOI: 10.22004/ag.econ.399995
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/399995/files/Integration%20strategies%20for%20west%20bengal.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.399995?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:399995. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.