IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/399987.html

Marketing of Makhana: A Study with Special Reference to Malda District, West Bengal

Author

Listed:
  • Kushari,Shubhadip
  • Bhowmik, Goutam

Abstract

The present study aims to examine marketing channels, marketing cost, marketing margin, producer’s share, price spread and marketing efficiency of Makhana in Malda district, which occupies the first place in West Bengal. Four marketing channels are found to be operational in the Malda district but the maximum quantity of Makhana was sold through the channel-I (nearly 60 to 70%) and the least quantity is sold through by channel-IV. Marketing cost is highest in channel-III and lowest in channel-IV. The market margin is highest in channel-III followed by channel-II and lowest in channel-IV. The price spread also followed the same pattern. The marketing efficiency was found to be highest in channel-IV followed by channel-II and channel-III. In order to improve the marketing efficiency, Farmer Producer Organisation (FPO) needs to be established in the district. It is also desirable to organise mass awareness program for the promotion of Makhana use.

Suggested Citation

  • Kushari,Shubhadip & Bhowmik, Goutam, 2024. "Marketing of Makhana: A Study with Special Reference to Malda District, West Bengal," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 38(2).
    • Handle: RePEc:ags:injagm:399987
    DOI: 10.22004/ag.econ.399987
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/399987/files/Marketing%20of%20Makhana.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.399987?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:399987. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.