IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/399960.html

Marketing efficiency of Tomato, Onion, and Potato supply chains: A study of e-nam and FPOS

Author

Listed:
  • Katoch, Sonali
  • Singh, Rakesh

Abstract

India is the second largest producer of vegetables globally, yet there is a large gap between the price received by the farmer and those paid by the consumer. The sector is constrained by poor marketing and ineficient supply chains. Thus, this study attempts to analyse the marketing eficiency of traditional and digital supply chains, including e-NAM and FPOs. 180 tomato, onion and potato farmers, 66 traders and 24 mandi board members are selected based on a multi-stage sampling technique from APMC Solan, Pahariya mandi, and APMC Chauri Behal. The study reported that though the quantity marketed through e-NAM is less, it has potentially diverted the trade from conventional methods with promising eficiency. The regression approach revealed that marketing cost, the net price received by a farmer, and the price paid by a consumer significantly affect eficiency. The constraints faced by selected stakeholders are ranked using Garrett ranking technique. The study suggests promoting integrated cold storage and building trust among stakeholders in online trading.

Suggested Citation

  • Katoch, Sonali & Singh, Rakesh, 2023. "Marketing efficiency of Tomato, Onion, and Potato supply chains: A study of e-nam and FPOS," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 37(3).
    • Handle: RePEc:ags:injagm:399960
    DOI: 10.22004/ag.econ.399960
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/399960/files/Marketing%20efficiency%20of%20Tomato%2C%20Onion%2C%20and%20Potato%20supply%20chains_%20A%20study%20of%20e-nam%20and%20FPOS.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.399960?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:399960. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.