IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/399894.html

Estimation of marketing efficiency of cabbage under different supply chains in Mizoram

Author

Listed:
  • Vanrammawia, K.
  • Khiangte, Lalmalsawma

Abstract

Cabbage is one of the most important cash crops in Mizoram and its area of cultivation and production is increasing year after year. However, its marketing system exhibits a large network of unorganised market supply chains, which usually results in the suffering of the producer-farmers. Estimation of the marketing efficiency revealed that there is an inverse relationship between marketing efficiency and the length of the supply chain. Marketing efficiency was found greatly dependent on marketing cost, and any actions to reduce the two important determinants of marketing cost viz transport cost and market loss will definitely enhance market efficiency. Garett Ranking Technique was used to study problems faced by various stakeholders involved in production and marketing. Uncertainty of price, delay and unpredicted payment in price, lack of irrigational facilities, high transportation cost due to poor accessibility and market loss were the main problems faced in the production and marketing of Cabbage.

Suggested Citation

  • Vanrammawia, K. & Khiangte, Lalmalsawma, 2023. "Estimation of marketing efficiency of cabbage under different supply chains in Mizoram," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 37(2).
    • Handle: RePEc:ags:injagm:399894
    DOI: 10.22004/ag.econ.399894
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/399894/files/Estimation%20of%20marketing%20efficiency%20of%20cabbage%20under%20different%20supply%20chains%20in%20Mizoram.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.399894?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:399894. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.