Marketing of Aonla in Udaipur district of Rajasthan

Aonla (Emblica officinalis) or Indian gooseberry is the most ancient and common fruit of India. India ranks first in the world in area and production. A study pertaining to marketing of Aonla was conducted in Udaipur district of Rajasthan. The present study was based on primary data collected during the year 2022-23. The study covered 60 tribal households randomly selected from four villages of two tehsils of Udaipur district. The results of study revealed that majority of tribal households sold their raw aonla to village traders. Two marketing channels mostly adopted were: producer-retailer-consumer (channel I) and producer-local trader-whole seller-retailer-consumer (channel II). More than 75% of Aonla was marketed by channel II and only merely 10 - 15% by channel I. The local people also consume the aonla by making pickle and juice. The minimum support price (MSP) for aonla was increased over the period of time. Lack of skill in using modern irrigation system, Long juvenile period, High cost of establishment of orchards, lack of credit facilities, lack of preservation industry, lack of storage facilities in the area, managing big trees were major constraints causing serious concern to the aonla growers.