Marketing of Ginger crop in Udaipur district of Rajasthan

India is the world’s largest producer, consumer and exporter of ginger. Ginger, the underground stem or rhizome, is used as spice and medicine. The total production of ginger on sample farms was 1063.30 quintals. After meeting their requirement for seed purpose (12.04%), 87.96 per cent of the produce was sold in the market. Channel III (Producer -Wholesaler- Retailer-Consumer) was the most important channel by which 94.72 per cent quantity of ginger reached to ultimate consumers. In the marketing of ginger, three channels were identified. In channel I, there were no intermediaries. Ginger marketing costs in Jhadol were 979.88 and 836.40 per quintal in channels II (P-VT-W-R-C) and III (P-W-R-C), respectively. Intermediaries of ginger had a marketing margin of 2454.13 and 2273.00 per quintal in channels II and III, respectively. Total price spread of 3433.91 and 3109.40 per quintal was observed in channels II and III, respectively. Marketing costs in channels II and III in Gogunda tehsils were Rs932.01 and Rs798.19 per quintal, respectively. Channels II and III had marketing margins of 2632.54 and 2273.00 per quintal, respectively. Ginger had a price spread of 3564.55 and 3071.19 per quintal in channels II and III, respectively in Gogunda tehsil. In Jhadol, producer’s net share was maximum in channel I (100 per cent), followed by channel III (58.51 per cent), and channel II (55.34 per cent) of consumer price. In Gogunda tehsil, producer’s net share was maximum in channel I (100 per cent), followed by channel III(57.76 per cent), channel II (52.96 per cent) of consumer price.