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Role of Technology in Agricultural Produce Marketing

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  • Manvi

Abstract

Agricultural produce marketing is an important aspect of the agricultural sector. Technology can play a vital role in this sector by helping farmers to connect with buyers, optimize production and logistics, and get real-time feedback on market conditions. The role of technology in agricultural produce marketing has been a topic of discussion for many years. Some believe that technology can help farmers to improve their yields and sell their products more efficiently. Others believe that technology can lead to the consolidation of the agricultural industry and the loss of jobs for small farmers. In this article, we will explore both sides of the argument and come to a conclusion about the role of technology in agricultural produce marketing.

Suggested Citation

  • Manvi, 2022. "Role of Technology in Agricultural Produce Marketing," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 36(3).
    • Handle: RePEc:ags:injagm:399837
    DOI: 10.22004/ag.econ.399837
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