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Emerging marketing models to link farmers to market-case of e-nam in tomato crop

Author

Listed:
  • Gajanana,T.M.
  • Murthy, D. Sreenivasa
  • Somanath, A.

Abstract

The paper revolves around the implementation process of e-NAM in horticultural crops. Using the data from two APMCs in Andhra Pradesh, the status of implementation of recommended e-NAM practices, the beneficial effects of e-NAM trading in tomato, the constraints associated with participation in e-NAM by farmers and trader, scope for linking organizations/institutions to e-NAM platform for improved efficiency and need for integration of APMCs to national level e-Platform are analyzed in the paper.

Suggested Citation

  • Gajanana,T.M. & Murthy, D. Sreenivasa & Somanath, A., 2022. "Emerging marketing models to link farmers to market-case of e-nam in tomato crop," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 36(2).
    • Handle: RePEc:ags:injagm:399823
    DOI: 10.22004/ag.econ.399823
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