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Consumers’ choice of dairy products towards demographic characteristics in Tamil Nadu

Author

Listed:
  • Shalini
  • Balaji, P.
  • Vidhyavathi, A.
  • Krishnakumare, B.

Abstract

A dairy is the agriculture related business venture for collecting and manufacturing of milk basically from cattle like cow, goat, sheep, etc. Dairy products includes milk, butter, yogurt, cheese, ice cream, ghee, milkshakes, lassi, etc., The primary objective of this paper was to examine the differences in choice of consumers and the socioeconomic and demographic characteristics of the consumers. The data were collected from the 120 sample respondents with the help of well structured questionnaire. The tool used for analysis was Chi square test. SPSS 16.0 software was used for this analysis. The result obtained in this paper was there was a significant relationship between family income and dairy expenditure, dairy consumption expenditure and frequency of buying in a month and consumer choices and some of the socio demographic characteristics such as marital status, having children, family size and family annual income. It indicated that choice of consumers varies as per their marital status, number of members and children in their family and also their income level.

Suggested Citation

  • Shalini & Balaji, P. & Vidhyavathi, A. & Krishnakumare, B., 2022. "Consumers’ choice of dairy products towards demographic characteristics in Tamil Nadu," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 36(2).
    • Handle: RePEc:ags:injagm:399822
    DOI: 10.22004/ag.econ.399822
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