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Export marketing of agricultural commodities: From competitive perspective to export promotion policies

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  • Datta, Amlan

Abstract

Agriculture is extremely important to the county's economic growth and development from earning income and provide gainful employment. Agriculture accounts for around 16% of India's overall GDP and 12% of total exports. In 2015–16, India's agricultural exports accounted for roughly 2.2% of global agricultural exports. Nowadays, the agri-export sector in India is constrained by competing domestic policy. In compared to international rates, the domestic price of products such as sugar, wheat, rice (both basmati and non-basmati), and others during bulk shipments is higher, making our exports less commercially viable. Despite these challenges, India has progressed from a food deficit to a food surplus since independence. As a result, the government is implementing a number of policy actions to boost the value and quantity of Indian agricultural exports while also stabilising the country's balance of payments, and ensuring food security with higher production, proper storage, and maintaining distributive justice.

Suggested Citation

  • Datta, Amlan, 2022. "Export marketing of agricultural commodities: From competitive perspective to export promotion policies," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 36(1).
    • Handle: RePEc:ags:injagm:399803
    DOI: 10.22004/ag.econ.399803
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