IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/399792.html

Impact of alternative marketing channels on income of turmeric farmers in Tamil Nadu

Author

Listed:
  • Murugananthi, D.
  • Palanichamy, N. Venkatesa
  • Selvanayaki, S.
  • Prabha, S. Aruna

Abstract

Turmeric, Indian saffron is one of the oldest spices and is consumed as whole, grounded, in oleoresin and oil form. A significant reduction was observed in area and production of turmeric in Tamil Nadu during TE 2017–19. There are various marketing systems available to sell the turmeric in Tamil Nadu. The present study is proposed with the objectives of analyzing the change in trend of turmeric growing area among the sample farmers and the impact of alternative marketing channels on income of turmeric farmers. Primary data was collected from 100 turmeric farmers and 80 commission agents, wholesale traders and consumers. Majority of the farmers reduced the area due to higher cost of production and lesser price for the produce. About Rs.1.15 lakhs per acre was spent on various operations ranging from ploughing to polishing and packing. Selling through FPO increased the income of the turmeric farmers up to 16 per cent. Grading of the produce enabled the farmers to fetch better price. Hence the turmeric farmers may be encouraged to aggregate the produce and add value to get higher profit.

Suggested Citation

  • Murugananthi, D. & Palanichamy, N. Venkatesa & Selvanayaki, S. & Prabha, S. Aruna, 2022. "Impact of alternative marketing channels on income of turmeric farmers in Tamil Nadu," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 36(1).
    • Handle: RePEc:ags:injagm:399792
    DOI: 10.22004/ag.econ.399792
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/399792/files/Impact%20of%20alternative%20marketing%20channels%20on%20income%20of%20turmeric%20farmers%20in%20Tamil%20Nadu.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.399792?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:399792. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.