Agriculture credit and produce marketing in Uttar Pradesh: Issues and challenges

India is one of the largest markets for agricultural produce in the world. But strengthening of agricultural is critical for the facing challenges of rural poverty, unemployment, food insecurity and sustainability of natural resources. There is a need to redefine agriculture as the science and practise of activities of relating to production, processing, marketing, distribution, utilization and trade of agricultural products which implies that agricultural development strategy must addresses not only farmer but also those in marketing, trade, processing and agri-business. Agricultural credit refers to one of several credit vehicles used to finance agricultural vehicles used to finance agricultural transactions such as a loan, note, bill of exchange, or a banker’s acceptance. Agricultural marketing comprises all operations involved in the movement of farm produce from the producer to the ultimate consumer. It includes the operations such as collecting, grading, processing, preserving, transportation and financing. Farmers faces the several problems for the agricultural credit and marketing of produce. This study is based on the primary and secondary data. Primary data collected from Pirauna village of the Jalaun district of Uttar Pradesh through the questionnaire. The sample size is 50 Secondary data collected from books, journals and internet websites. Simple quantitative and qualitative tools and techniques and interpretation approach is adopted for the analysis of data. The main objective of this is the find out the issues and challenges of agricultural credit and marketing of agricultural produce.